Our expertise lies in creating a wide range of luxurious and functional home textiles, including bedding, upholstery fabrics, curtains, rugs, and decorative textiles. With an unwavering dedication to excellence, we continuously push the boundaries of design, technology, and sustainability, ensuring our products cater to the ever-evolving global market.
The story of BSBR INTERNATIONAL is one of vision, resilience, and evolution-a journey that began over seven decades ago with a commitment to quality craftsmanship and innovation in textiles.
With a rich heritage of over 70 years, we continue to uphold the values of quality, adaptability, and customer satisfaction instilled by our founder. Today, BSBR INTERNATIONAL stands as a trusted name in the global home furnishings industry, delivering world-class products to homes and businesses across international markets.
Our foundation was laid in 1952 when Late Shri Babu Ram Ji, a visionary entrepreneur, established M/s Swatantra Bharat Woollen Mills in Panipat, Haryana-widely known as the "Textile City of India." With an unwavering dedication to excellence, the firm quickly became a key player in the spinning and weaving industry, setting new standards in woollen textiles and laying the groundwork for a legacy that would span generations.
As markets evolved and customer preferences shifted, so did our ambition. Recognizing the growing demand for premium home textiles, we expanded beyond woollen fabrics and ventured into home furnishings and exports, embracing modern innovations while staying true to our roots. This transformation led to the establishment of BSBR INTERNATIONAL, a brand that seamlessly blends heritage craftsmanship with contemporary design and global trade expertise.
From a humble textile mill in Panipat to a globally recognized brand, our journey is a testament to the power of tradition, transformation, and innovation. As we move forward, we remain committed to pushing boundaries, redefining excellence, and shaping the future of home textiles.
At BSBR INTERNATIONAL, our legacy is built on the foundation of experience, innovation, and an unwavering commitment to excellence. Led by a dynamic family-driven leadership, spanning over four generations, we bring together the wisdom of experience and the enthusiasm of modern business strategies. This unique blend of expertise ensures that BSBR INTERNATIONAL continues to thrive as a global leader in home textiles.
CEO
A seasoned entrepreneur and visionary leader, Vikas Mittal has been the driving force behind BSBR INTERNATIONAL’s success. A business graduate from the prestigious Delhi University, with an innate understanding of market dynamics, he has spent decades shaping the company into a globally recognized name in home textiles. His strategic foresight and commitment to quality have propelled BSBR INTERNATIONAL to the forefront of the industry, earning the trust of clients worldwide. With a keen eye for emerging trends and an unrelenting passion for innovation, he ensures that the company consistently delivers excellence in every product. His leadership is rooted in strong business ethics, customer-centric solutions, and a relentless pursuit of growth.
Head of Design
With a refined artistic sensibility and a deep passion for textile design, Rajni Mittal plays a key role in curating BSBR INTERNATIONAL’s exquisite collections. An economics graduate with a strong understanding of market trends, she combines creativity with commercial acumen to develop home textiles that strike the perfect balance between aesthetics and functionality. Her expertise in fabric selection, intricate detailing, and color harmonization ensures that every product reflects timeless elegance and contemporary style. With an intuitive grasp of evolving consumer preferences, she continuously introduces fresh, sophisticated designs that set BSBR INTERNATIONAL apart in the global marketplace.
General Manager
Bringing a modern, global perspective to the family legacy, Abhinandan Mittal is redefining the future of BSBR INTERNATIONAL with innovation and strategic growth. A postgraduate in international business from Coventry University, UK; he possesses a deep understanding of global trade, market expansion, and operational efficiency. With a progressive mindset and a strong grasp of modern business methodologies, he has been instrumental in strengthening BSBR INTERNATIONAL’s international presence. His focus on technological advancements, sustainability, and customer engagement ensures that the company stays ahead of industry trends while maintaining the highest standards of quality and craftsmanship.
To be a global leader in home furnishings, setting new benchmarks in design, quality, and sustainability. We aim to transform homes worldwide by offering products that are not just aesthetically appealing but also comfortable, durable, and environmentally responsible.
Our mission is to create exceptional home textiles that seamlessly blend artistry, innovation, and functionality. We strive to:
